How to Write a Problem Statement: Avoid These Common Mistakes

Learn how to write a problem statement by mastering mission, goals, feasibility and validation and make it a strategy that gets results

Feb 19, 2025
How to Write a Problem Statement: Framework and Examples
 
This is part of a series on problem solving and innovation process

1. Problem Statements

Any Strategy
How to Write a Problem Statement: Avoid These Common Mistakes
Problem Statement Worksheet: 30 Minute Exercise to Clarity
Problem Statement Template
• Why Your Strategic Decision Making Framework Isn't Working (Hint: Evidence Quality)

Innovation Strategy
Ideal Client Profile: Understand Who You’re Serving First
North Star Framework: Target Where Your Customers Are Getting Stuck
North Star Framework: Member Retention

2. Solution Statements
How to Prevent Scope Creep in Your Innovation Strategy
Voice of Customer Surveys: Quick & Effective Feedback

3. Team and Execution
How to Build Accountability in a Team: The Key to Innovation Strategy
• Strategy is Useless Without Internal Alignment
 

How to Write a Problem Statement: Top Mistakes and How to Fix Them

Crafting a clear and compelling problem statement is essential for any organization seeking to drive change—whether you're a nonprofit looking for funding, a startup pitching an idea, or a government agency addressing public policy challenges.
A major mistake that people often make when identifying a vision or challenge is skipping the problem statement. A well-crafted problem statement defines the issue, establishes the scope, and explains why solving the problem is urgent. When done right, it builds a compelling case for change and motivates stakeholders to act.
Conversely, when the problem statement is vague or misdirected, it can lead to strategic missteps, resulting in misalignment, wasted resources, and missed opportunities. This oversight is frequently a significant cause of teams spinning their wheels for months on a project that ultimately goes nowhere.
At Joyful Ventures, our innovation advisors specialize in helping social impact leaders like you create people-first innovation that maximize your and your organization’s impact.

Writing a Problem Statement that Gets Results

In this post, we’ll dive deep into how to write a problem statement by exploring its key components (Mission, Clear Goal, and Top Challenge) and how to avoid its most frequent pitfalls.
Our strategies go beyond these conventional methods, offering a structured, evidence-based approach to crafting problem statements that resonate with funders, engage stakeholders, and drive meaningful action.
We’ll address the fundamental flaws in traditional approaches in each component, providing practical solutions rooted in real-world experience.
Problem Statement Template for Social Impact: Mission, Goals, and Validation
 

1) How to Write a Problem Statement: Mission

What You Do and Why It Matters

Your mission is a brief, 2-3 sentence statement that explains what you do, who you serve, and the emotional and social outcomes of what you do. A well-defined mission sets the tone and ensures that every subsequent part of your statement aligns with your purpose.
Mission Example:
Community Housing is a nonprofit that supports our region's top unhoused, high cost utilizers by providing permanent and supportive housing first, rooted in community, gratitude, and grit. We empower clients to feel safe, hopeful, and free from the anxiety of losing shelter, while helping them rebuild their identity as self-sufficient members of the community—not defined by homelessness.
How to Write a Problem Statement: Mission

Common Mistakes in Defining the Mission

Lack of Specificity:
  • Mistake: A mission like “We help people find homes” is too generic.
  • Negative Consequence: When the mission is vague, stakeholders are left unclear about who you serve and what makes your approach unique. This can lead to misaligned strategies and missed funding opportunities.
  • Fix: Be precise about your target population, services, and core values. Clearly articulate these elements to ensure every part of your problem statement supports your mission.
 
Lack of Emotional Impact
  • Mistake: Traditional mission statements often focus solely on the "what" and "how" of an organization's activities, neglecting the crucial "why."
  • Negative consequence: You miss an opportunities to both clarify your organization's purpose and inspire stakeholders to connect with your mission on an emotional level.
  • Fix: Our strategy emphasizes the emotional and social outcomes of your work, creating a more compelling and resonant narrative.
 

2) How to Write a Problem Statement: #1 Goal

Setting a Clear, Measurable Objective

Your primary goal is the single, most critical outcome you want to achieve. It's the North Star guiding your project, providing a clear direction and enabling you to track progress effectively. Without a well-defined goal, efforts become scattered and results become difficult to assess.
Example:
“10 permanent supportive housing placements with suitable partners for our top unhoused, high-cost utilizers in the region by Summer 2025.”
How to Write a Problem Statement: #1 Goal

Common Mistakes in Defining the Goal

(In the next part of this series
🪴
Problem Statement Worksheet: 30 Minute Exercise to Clarity
, I provide detailed examples to illustrate the concepts in this article, so check it out.)
Vagueness in Goals
  • Mistake: Using a goal like “Improve housing access” fails to specify the outcome.
  • Negative Consequence: This lack of specificity makes it hard to measure progress and can result in scattered efforts that don’t address the real challenge.
  • Fix: Use a SMART which is a specific, measurable, achievable, relevant, and time-bound goal.
 
Using Ambiguous or Imprecise Language
  • Mistake: Using words or phrases imprecisely (e.g., using phrases like “suitable vendor” and “suitable partner” interchangeably or not defining observable indicators for what “suitable” means precisely)
  • Negative Consequence: Everyone may not understand what you really mean and have different ideas of what the goal is, resulting in misalignment and wasted time.
  • Fix: Use terms consistently and define ambiguous terms in plain english
 
Addressing Multiple or the Wrong Goal
  • Mistake: Listing several objectives simultaneously (e.g., “more partners, better training, and increased outreach”) or relying too heavily on intuition when setting goals.
  • Negative Consequences: This dilutes focus and confuses your audience about what the primary challenge really is. Your project begins to sound like a laundry list. Furthermore, choosing the wrong goal can lead to selecting unimportant goals, resulting in wasted time on projects that lack significant impact.
  • Fix: Concentrate your efforts on a single, important goal that requires sustained improvement. To identify this goal, assess your confidence in achieving it based on your current status and progress. Consider the emotional and financial implications of not reaching this goal for your organization and community. Prioritize goals where your confidence is lower but the potential consequences are more significant.
 
Relying on Intuition and Ignoring Evidence Quality
  • Mistake: Making decisions based solely on intuition or confirmation bias, while also failing to properly weigh the quality of different evidence types.
  • Negative Consequence: It increases the risk of poor decision-making, leading to missed opportunities and misallocation of resources. Furthermore, it can result in inaccurate predictions and flawed fundamental assumptions about your business, customers, or market.
  • Fix: Validate your analysis with concrete evidence and use the evidence quality ladder.
 
For more on the evidence quality quality ladder, examine this pragmatic approach to improve your strategic decision making framework
 

3) How to Write a Problem Statement: Top Challenge

Defining the Top Challenge

Identifying your top challenge involves pinpointing the primary obstacle preventing you from achieving your goal. This requires a thorough analysis of internal and external factors contributing to the issue. It's like diagnosing a complex medical condition, requiring careful examination and a deep understanding of the underlying causes. Without identifying the true challenge, you risk addressing symptoms rather than the root problem, leading to ineffective solutions and wasted resources.
Example:
“Our primary challenge is the scarcity of landlords willing to participate in supportive housing programs due to perceived financial risks and stigma associated with renting to high-cost utilizers.”
How to Write a Problem Statement: Top Challenge

Common Mistakes in Identifying the Top Challenge

(In the next part of this series
🪴
Problem Statement Worksheet: 30 Minute Exercise to Clarity
, I provide detailed examples to illustrate the concepts in this article, so check it out.)
Lack of understanding regarding current efforts
  • Mistake: Jumping into solutions without first understanding current initiatives and their shortcomings — or being too vague about what was done today (”We tried everything, but nothing worked”)
  • Consequence: Without a clear overview of ongoing efforts, stakeholders may inadvertently suggest actions that are already being implemented or don’t make sense within your context. This oversight can lead to a loss of context regarding the deeper challenges—such as why current solutions aren't effective and what constraints are hindering progress toward your goals. The additional benefit is that this helps you validate whether the goal you’re focused on is truly important goals, which have ongoing investment of time and effort.
  • Fix: Map out today’s workflow by detailing the concrete steps you are currently taking to address the problem. This will provide context, highlight the deeper issues at play, and demonstrate that your approach is systematic and evidence-based.
 
Lacking a problem prioritization framework
  • Mistake: It’s easy to focus on surface-level symptoms (e.g., ”low productivity”) or choose broad, important-sounding challenges (e.g., ”workplace culture”).
  • Negative consequence: This can lead to misdiagnosing the fundamental issue or concentrating on less relevant problems. Additionally, it can be difficult to contextualize where or when the problem occurs, resulting in less precise solutions.
  • Fix: Instead, use a framework. For instance, prioritize the biggest bottleneck in your workflow impeding goal achievement.
 
Not considering feasibility
  • Mistake: Failing to establish clear criteria for evaluating proposed solutions.
  • Negative Consequence: Without clear criteria, proposed solutions may be misaligned with your actual constraints, leading to impractical recommendations and ineffective interventions
  • Fix: Develop solution criteria that outline the essential conditions any viable solution must meet. This ensures that proposed solutions are realistic given your constraints—such as time, financial resources, staffing capacity, and the needs of stakeholders who must accept the solution.
 
Not Identifying Drivers that Make the Challenge Persist
  • Mistake: Overlooking the underlying factors that contribute to the persistence of the challenge. For instance, just saying “companies don’t want to hire our clients” without investigating further — such as specific employer concerns or which employers.
  • Negative Consequence: This oversight can prevent effective problem-solving and hinder learning from prior attempts, leading to repeated failures in achieving your primary goal.
  • Fix: Identify Root causes: (1) Reflect on successful and failed attempts to reaching your primary goal and why the goal remains unmet. (2) cluster reasons into 1-3 root causes. (3) Identify the "why" behind the root cause based on your efforts to address it, exposing critical levers
 

Conclusion: Problem Statement Worksheet

Embrace clarity and precision in every element of your statement, and continuously refine your approach based on real data and feedback. This is how you create a problem statement that truly makes a difference.
(In the next part of this series
🪴
Problem Statement Worksheet: 30 Minute Exercise to Clarity
, I provide detailed examples to illustrate the concepts in this article, so check it out.)
What is your biggest challenge in this process? Share your feedback here or hit the toggle button (+) on the left.
This is part of a series on problem solving and innovation process

1. Problem Statements

Any Strategy
How to Write a Problem Statement: Avoid These Common Mistakes
Problem Statement Worksheet: 30 Minute Exercise to Clarity
Problem Statement Template
• Why Your Strategic Decision Making Framework Isn't Working (Hint: Evidence Quality)

Innovation Strategy
Ideal Client Profile: Understand Who You’re Serving First
North Star Framework: Target Where Your Customers Are Getting Stuck
North Star Framework: Member Retention

2. Solution Statements
How to Prevent Scope Creep in Your Innovation Strategy
Voice of Customer Surveys: Quick & Effective Feedback

3. Team and Execution
How to Build Accountability in a Team: The Key to Innovation Strategy
• Strategy is Useless Without Internal Alignment
 

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