Get Rid of Confusion with This Messaging and Positioning Template

The Essential Messaging and Positioning Template for Social Impact Leaders

The Missing Key to Effective Messaging and Positioning

• Ideal Client Profile: To set yourself up for success, clarify who you are best positioned to serve. This understanding forms the foundational base of the pyramid, as effective solutions begin with people and their challenges, not the other way around.

• Core Unmet Needs: What is their “dream outcome” and what unsolved challenges do they face in getting there? Understanding their “unmet” needs allows you to address relevant challenges in your solution and communicate in a way that resonates, fostering trust and excitement.

• Differentiated Solution: What's your unique yet credible solution that helps them bridge these unsolved challenges? Highlight your fresh approach that intuitively bridges the gap between their current struggles and desired outcomes.

• Market Category: What brief term clearly captures your offering and competitive space? Selecting the right category sets you up for success, strategically positioning you as the superior choice.

• Workflow Redesign Statement: How does your solution concretely transform their current approach to their goal? Identify their pain points to build trust, then showcase how your solution creates a clear and convincing bridge to their dream outcome.

• Proof: How can you swiftly build customer confidence in your ability to deliver? Showcase concise, targeted evidence that demonstrates your ability to guide them to their dream outcome.

• Offer: Eliminate barriers and highlight value. Employ urgency, scarcity, guarantees, and bonuses to emphasize this as an unmissable, low-risk opportunity.

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